The Only Gown You'll Pack for Labour, Delivery & Recovery
The Bloom Wrap Gown opens at the front and back for exams, monitoring and epidurals then keeps working as your softest robe for nursing and recovery at home.
Shop the Bloom Wrap Gown — €34,95
Still planning to labour in a stiff hospital gown that opens down the back?
Between contractions, monitors, exams and an epidural, the last thing you want to think about is getting undressed — or wearing something so scratchy you can't relax. And the outfit that gets you through delivery rarely works for nursing a few hours later.
Room to grow, softness you'll actually want to wear
Cut generously through the belly and hips, the Bloom Wrap Gown moves with you through the third trimester without pulling tight or riding up. The knit fabric breathes, so overheating and swelling stay manageable.
From delivery room to recovery, without changing a thing
The same wrap opens front and back — cross the front flap open for monitoring or a C-section, spread it wide for skin-to-skin the moment your baby arrives.
Your hospital gown becomes your favourite home robe
Pack one gown, wear it for weeks. The wrap opening that got you through delivery is exactly what makes feeding simple afterwards.
Designed around what actually happens in labour
Exam & epidural ready
Front and back access without undressing
One gown, weeks of wear
From your last bump days to newborn nights
Nursing-friendly
Same wrap opening makes feeding simple
True-to-size fit
Roomy through the belly and hips, S–XXL
Machine washable
No special care because you won't have time
Soft, breathable knit
Comfortable through overheating and swelling
See it in real life
Choose your pack
30-day returns · Secure Shopify checkout
Not a hospital gown. Not regular pyjamas.
| Bloom Wrap Gown | Standard Hospital Gown | Regular Pyjamas | |
|---|---|---|---|
| Open front & back for exams | Yes | Yes | No |
| Comfortable enough to wear at home | Yes | No | Yes |
| Easy nursing access | Yes | No | Not usually |
| Yours to keep & wash | Yes | No | Yes |
| Feels like "you", not a patient | Yes | No | Yes |
This is where your customers' stories will go
I LOVED these gowns for labor! They are buttery soft and the elastic didn't irritate my belly or under bust. I was concerned about the length being too short but that wasn't an issue at all. The dress gave easy enough access for my epidural that my providers did not need me to change and was so comfortable to labor in. It gave me easy access for breastfeeding and skin to skin immediately after birth too.
My husband called me bougie for bringing my own gown. Is there anything wrong with being bougie? I don’t think so! I loved how I felt and looked during labor and leading up to delivery. The is is a must have!!
Wore this gorgeous chic Luna gown for my daughter’s delivery and it got compliments my entire labor. Fabric is high quality, stretchy and so comfortable! It provides easy access for epidural, nursing and skin to skin. 100% worth the purchase!
Frequently Asked Questions
Can I wear this during labour and delivery, including with an epidural?
Yes. The Bloom Wrap Gown opens fully at the front and back, so your care team can access what they need for monitoring, an epidural, or a C-section without you having to undress.
Will I be able to breastfeed easily in it?
Yes. The same wrap opening that works during labour makes feeding simple afterwards no buttons, no lifting layers, no fighting with your top one-handed.
What size should I order?
The Bloom Wrap Gown is cut generously and runs true to size. If you're between sizes, or expect noticeable swelling after birth, we recommend sizing up.
How do I wash it?
Machine wash cold and hang or tumble dry on low. No ironing, no dry cleaning.
What if it doesn't fit or I change my mind?
You have 30 days from delivery to request a return.